Sylvanian Families

Founded and created in Japan in 1985, Sylvanian Families is a unique range of animal characters that live their own lives in the land of Sylvania. Sylvanian Families made their way to the UK in 1987, where it then grew in popularity, winning the 'UK Toy Of The Year' award, three years in a row. Sylvanian Families keeps on growing and is now sold in over 50 countries all over the world, even with themed restaurants and a theme park dedicated to the Sylvanian Families toy range.

Sylvanian Families has three main values, which are nature, love and family. Appealing to everyone from young children starting school to adults searching for some nostalgia, Sylvanian Families is an environment where everyone is one big family, children can let  their imagination run wild and create their own stories, and also boost their social skills and intelligence through imaginative play.