NeeDoh

Needoh is a popular brand of squishy stress-relief and sensory toys known for their soft, stretchy, and dough-like texture that always springs back to its original shape. These tactile toys are designed to help with stress relief, focus, anxiety management, and sensory stimulation for both kids and adults.

Their core products include classic squishy stress balls (often sold as colourful glob shapes), the viral Nice Cube, and other variations like mini balls, colour-changing squishies, and jumbo sizes — all made from non-toxic, hypoallergenic, BPA-free materials that are safe for ages 3 and up.

Needoh toys are often used as fidget tools in classrooms, offices, and therapy settings and are marketed as helping improve concentration and reduce nervous energy.